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This site states the following, "The Latea journey begins! The founders met for the very first time at Purdue Village, at a resident dorm in Purdue University." We observed that the web site said " Despite the founders coming from different geographical location, they share many common similarities, which includes the dream of owning a small business." It also stated " The staff are always friendly and very efficient too. They have stamp and loyalty cards with which you can get discount. I visit this place a few times a week almost every week. I may have to go back for another ." The header had Bubble Tea as the highest ranking keyword. It was followed by late, tea, and natural organic tea which isn't as ranked as highly as Bubble Tea. The next words the site uses is flavors. caramel vanilla was also included and will not be viewed by search engines.